{"id":490,"date":"2021-02-01T09:00:00","date_gmt":"2021-02-01T08:00:00","guid":{"rendered":"https:\/\/changescoworking.com\/wp-site\/?p=490"},"modified":"2025-05-14T11:24:06","modified_gmt":"2025-05-14T09:24:06","slug":"coworking-aziendale","status":"publish","type":"post","link":"https:\/\/changescoworking.com\/en\/coworking-aziendale\/","title":{"rendered":"The benefits of corporate coworking"},"content":{"rendered":"

The concept of corporate coworking<\/strong> is among the boldest people management concepts of the last decade. It differs from "traditional" coworking in that a single environment<\/strong> it hosts both the employees of a company and freelancers, startuppers or even employees of other companies.<\/p>\n\n\n\n

The world of work is rapidly changing, the pandemic we are still experiencing has given a very strong impulse and the workforce is increasingly on the move, even in our country: for 2021 Nomisma estimates that the 16% of Italian workers will carry out at least one day of remote work<\/strong> (over 3 million employees). And this figure does not only apply to full-time teleworkers, but also includes traditional office and corporate employees. For the latter, the benefits of a coworking environment may not be immediately apparent. If you do not grasp the great potential of coworking, you might think that in the company you already have access to services such as high-speed Internet, printers and conference rooms.<\/p>\n\n\n\n

Jeremy Neurer<\/strong>, the CEO of Next Space<\/em>, a coworking company in the San Francisco Bay Area, says you need to be ready for the new reality of corporate coworkers: <\/p>\n\n\n\n

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"Imagine you are an employee of a large company, <\/em>- Neurer suggests - now imagine moving from your workstation to enter a coworking space; you are out of your closed space, now you are interacting with people who come from other companies or startups. Even just the proximity, comparing with other people, you cannot know what great idea can stimulate, an idea that you can bring back to your company<\/em>".<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

It seems that above all in the United States, large companies are experimenting internally with coworking as a way to revitalize creativity through interaction between people<\/strong>. In fact, although there are also economic advantages to be recognized, in terms of savings on real estate costs and revenues deriving from the rents of the stations, the main objective for companies that adopt coworking as a working method is certainly to generate and stimulate innovative ideas. . The idea is now shared that society is evolving and we are moving from a Money-Centered-Economy to a Human-Centered-Society<\/strong>.<\/p>\n\n\n\n

Coworking, however, has not yet been adequately welcomed by Italian companies and this can be explained by the consolidated corporate practice of secrecy: many companies spend time and money trying to protect their ideas and innovations, thus perceiving the idea as risky. to put their employees perhaps next to employees of other companies or startups. Often in the case of vacant spaces inside the building, an attempt has been made to proceed with classic rental formulas for unused appliances.<\/strong> Today, however, this model does not seem to be winning for two main reasons:<\/p>\n\n\n\n