How to best support female entrepreneurshipAnd
Female entrepreneurship is gaining traction, and with it, the need to create personalized tools for women in business. In this talk, Lorenzo Grillo, co-founder of Changes Coworking, talks with Gemma De Francesco and Samantha Zamboni, founders of Business For Lady, to explore the importance of networking, trust, and mutual support among women entrepreneurs. They discuss how tools and strategies inspired by female characteristics can make a difference in achieving concrete results more effectively and quickly.
What is Business For Lady?
Business For Lady is the first business management method designed specifically for women, based on their physiological and behavioral characteristics. Founded by Gemma and Samantha in 2008, it was developed thanks to studies on the differences between men and women, then applied to the business world. This approach has given life to a method that supports women in managing their businesses with greater efficiency and ease.
The method was born from the idea of customizing business management tools for women, taking into account their peculiarities in time management, planning and leadership. This does not mean that women's way of managing a business is better or worse than men's, but that, if customized, it can lead to faster and more satisfying results.
The Value of Network and Community
A key aspect of the talk is the importance of community and networking for women entrepreneurs. Relationships are at the heart of success in women's business, and Business For Lady actively promotes networking between female entrepreneurs, clients, and partners. Samantha emphasizes that working in stimulating environments, such as coworking, facilitates interaction and the birth of new business opportunities.
Lorenzo from Changes Coworking, speaking about the importance of relationships in coworking, confirms that shared spaces encourage networking among professionals. Changes in fact promotes networking events to foster connections, aware that the working environment can stimulate productivity and professional relationships.
From Idea to Success: Planning and Courage
According to Gemma, it all started with a dream: Business For Lady was born from a vision, but to make it happen it took planning and courageous action. The initial dream of promoting female entrepreneurship has turned into a reality that now operates in several Italian cities and in Switzerland.
One of the pieces of advice that emerges from the conversation is not to be afraid of making mistakes or being judged, but to believe in your own abilities. Women entrepreneurs must overcome the fear of failure, focusing on their vision and finding the courage to “jump in”. Gemma and Samantha encourage women to challenge themselves and not to be held back by social expectations.
Incentives and Skills for Female Entrepreneurship
Lorenzo introduces the topic of subsidized finance, discussing the importance of calls for tenders for women-owned businesses. However, Gemma and Samantha emphasize that, although subsidies are useful, it is essential that female entrepreneurs invest in their skills. Subsidies alone are not enough: adequate tools and business skills are needed to ensure the growth and sustainability of the business.
Business For Lady, through its training and mentoring courses, helps women develop these skills, providing practical and strategic support. An interesting fact is that only 1.3 million of the 6 million Italian businesses are managed by women. This data reflects how much work still needs to be done to increase the presence of women in the business world.
The Importance of Shared Spaces for Female Entrepreneurs
Working from home can be limiting for women entrepreneurs, especially because of the distraction that the home environment can create. Gemma and Samantha encourage the use of coworking spaces to increase productivity and stimulate new ideas. Changing environments allows entrepreneurs to separate their personal and work spheres, creating a space dedicated to professional relationships and business development.
Support and Networking as Keys to Success
The talk concludes with a reflection on the power of mutual support. Women, who often face unique challenges in the business world, can find strength in community and professional networks. Business For Lady and Changes Coworking are concrete examples of how networking and support can make a difference in the female entrepreneurial world.
If you are a female entrepreneur or aspiring one, and you want to find out how Business For Lady and Changes Coworking can help you develop your business, visit their websites: Business For Lady And Changes Coworking.